Business ethics or corporate ethics is define as all aspects of business conduct and
is relevant to the conduct of individuals and entire organizations. (Wikipedia,
n.d) Business ethics has both normative and descriptive dimensions. The
dimensions are ranging of the business commitment to non-economic values for
example, usually under company headings such as ethics codes and social
responsibility manners. Business ethic’s aim is to determine the fundamental
purposes of a company, which reflects the philosophy of business.
The importance of ethical business is for the organization to
differentiate between right and wrong, often no clear-cut choices and often
shaped by the orgaziation’s ethical climate. The ethical business acts as a
lubricant that keeps the economy running. Without the lubricant, the economy
would operate much less efficiently-less would be available to consumer,
quality would be lower, and prices would be higher. Ethical behaviour and
Corporate social responsibility could bring benefits to a company: attract
customers to the business therefore higher profit or sales, attract investors
and make the company share high price, attract the employees to work with the
company and stay and grow with the company. On the other hand unethical behaviour
and lack of coporate social responsibilities in business could lead to damaging
the firm’s reputation and make it less appealing to stakeholders, therefore
profit could fall as a result. As an American business philosopher and author,
Peter Drucker (1909-2005) says, “Start with what is right rather than what is
acceptable.” In an organization, individuals can make the difference in ethical
expectations and behaviour. Either the individual do ethical or unethical
business which can damage his/her reputation and the company. For example by
putting own interest ahead of the organization by corruption, lying to
employees/er, misrepresenting hours and so on.
Another example is a dishonest farmers, distributors, and
grocers tried to sell rotten vegetable as fresh vegetables and that grocers
refused to take back the rotten vegetables. What will we do as a consumer of
vegetables? We realised the grocers cannot be trusted, even the suppliers and
farmers. Plenty of customers dissatisfied and realised this then sales of
vegetables will plummet. Everyone loses. Farmers, distributors, and grocers
make less money; consumers enjoy fewer vegetables. The point is, without
fundamental trust in the integrity of business, the economy would operate much
less efficient. In a much bigger scale, this could happen to companies which in
reality had gone bankruptcy because lack of integrity and not applying their
good corporate governance. Companies such as Enron, Bernie Madoff, Lehman
Brothers and Countrywide.
So is a profitable business organization means an ethical
business? It all depends. Because an ethical business, as explained before gain
more attraction to customers, employees and shareholders; on the other hand a
profitable business can either be achieved from an ethical or non ethical
business conduct. That is why a company core values influence its decisions
throughout its value chain. In conclusion, stakeholders prefer to deal with
company which they can trust.
